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"Every day is a fashion show, and the world is your runway!" What can I say? If I have a vice, it would have to be shopping and designer brands. I love nice things! I love to buy and sell them. It's my Mom's fault. She raised me this way! We shopped all day long every Saturday all of my years growing up at home. She made me the fashion addict that I am today! http://www.bonanzle.com/booths/fashionrunway
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Gottex & Gideon Oberson

Thursday, March 19, 2009

LA PERLA of Italy

La Perla is one of the biggest names in Italian fashion. La Perla leads the Italian luxury sector.

From the catwalks in Milan, La Perla's hot swimwear creations are highly desired by celebrities. Founded in Italy in 1954, the La Perla Lingerie Fashion Group has grown to become a world leader in lingerie and beachwear. Exclusive materials, elegant designs and a unique, craft-based work philosophy make La Perla creations unfailingly feminine.

Sophisticated, luxurious and expensive, La Perla's beautiful creations have been worn by actresses and celebrities. The company's pieces have even become highly prized as collectibles. It all began in the 1950's when the company's founder, Ada Masotti, a concierge, started making corsets for wealthy women. Her fashionable, carefully-made lingerie became very popular and she started to develop the company with her partner, Ubaldo Borgomanero.

Masotti's motto is: 'Never compromise on quality and innovation.' The company has certainly aspired to this.

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